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Whether
you need a brand new site or a change to your existing site, a poorly
designed web site can be worse than having no web site at all.
You need to:
1.
Analyze benefits of a website: You have to know
what you’re trying to accomplish before you can decide on
the best way to reach your goal.
2. Defining your Web Site's Target
Audience: Know your audience’s concerns, and
address those, then you’re half way there.
3. Analyze Competitor's sites:
You don't want a site that looks just like your competitors.
We'll create you one that's better.
4. Graphics:
The look of your site needs to fit your Corporate image and
should be consistent with print materials you are currently using.
We can use any graphics or photos you already have, or design a
look and logo to fit your Corporate Image (or create one for you
if you don’t have one already).
5. Content: When developing
a website, you want to remember that people read differently on
the web. People read 25% slower from a computer screen, and web-surfers
are a very impatient lot. If you don’t present your message
quickly and efficiently, there are millions of other sites just
a click away. Web content needs to be both web-readable and Search
Engine friendly.
6. Site Flow or Navigation:
Visitors need to find what they are looking for, but it
is as equally important that they find what you want them to see.
7. Have a Web Marketing Plan:
The
best site on the web will not provide you with more customers or
sales and a return on your investment if no one can find it.
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